When Everything Was Leaking…
One quarter, I was called into a cross-functional meeting where the sales team looked exhausted. We were bleeding leads. Not just any leads—high-quality ones. The culprit? Manual handovers, zero visibility, and poor follow-up workflows.
And the blame game had started.
Sales blamed product. Product blamed operations. Everyone was frustrated. I knew that no shiny new feature would solve this. What we needed was better plumbing.
The Fix
We built a Lead Management Dashboard from scratch:
- Seamless CRM integrations
- Smart filters for lead segmentation
- Real-time export and tracking tools
The focus wasn’t user-facing — it was all about empowering internal teams with better data and smoother workflows.
What Changed?
📉 Lead leakage dropped by 30%
📈 Client NPS rose by 20%
👥 Sales and product realigned with a shared dashboard
My Product Thinking
Sometimes, the most impactful product work isn't sexy. It doesn't show up on your homepage or app store screenshots. But it fixes the engine under the hood.
When backend workflows are broken, even the best UX won't save you. Solve root problems, not just surface ones.
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